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  <url>
    <loc>http://www.designwork-jl.com/aboutme</loc>
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    <lastmod>2019-05-10</lastmod>
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      <image:title>About Me</image:title>
    </image:image>
  </url>
  <url>
    <loc>http://www.designwork-jl.com/home</loc>
    <changefreq>daily</changefreq>
    <priority>1.0</priority>
    <lastmod>2021-02-08</lastmod>
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  <url>
    <loc>http://www.designwork-jl.com/new-page</loc>
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    <lastmod>2019-05-10</lastmod>
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  <url>
    <loc>http://www.designwork-jl.com/other-projects</loc>
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    <priority>0.75</priority>
    <lastmod>2021-02-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5487ec29e4b0ba05acd65041/1494864695079-YA97BJF7SH5TH63M3QPS/IMG_0085.JPG</image:loc>
      <image:title>Other Projects - Huge Sidewalk Chalk Paint mural at the Santa Monica Pier</image:title>
      <image:caption>I lead the design, layout and planning of this mural. Instead of a grid system, I made a giant compass from measured cord and a chalk staff. I mapped out the concentric circles and the whole team joined in on coloring it all in. For the sun rays, I cut the shape out of tarp in advance so we could just trace the shape. We finished early because the image was layed out so fast.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5487ec29e4b0ba05acd65041/1557469698088-I5KHBFGH7I2FMOBZ7FPU/Freaky+4X4s-1.jpg</image:loc>
      <image:title>Other Projects</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5487ec29e4b0ba05acd65041/1424601837771-7V0EPYSU5PBFRZGXCYAU/Emmy.jpg</image:loc>
      <image:title>Other Projects - Emmy Award Poster</image:title>
      <image:caption>I designed the concept for this poster and created the illustration for it. I was fortunate to work with the great Scott Buford on this.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5487ec29e4b0ba05acd65041/1424599435327-3TUEOYC6UJMQBD49IYD7/Power-Plant-1.jpg</image:loc>
      <image:title>Other Projects - Architectural Rendering</image:title>
      <image:caption>Modelled in FormZ, rendered in Artlantis.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>http://www.designwork-jl.com/package-design</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2019-05-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5487ec29e4b0ba05acd65041/1486628510407-FUQ2WVXTWCF0JGGNVSMD/Adventure+Camera+Final.Front.jpg</image:loc>
      <image:title>Package Design</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5487ec29e4b0ba05acd65041/1424931320538-7HX3KGP9U715QA41WSY9/Planogram-1.jpg</image:loc>
      <image:title>Package Design - Board Dudes Planogram</image:title>
      <image:caption>Planogram for Board Dudes Spring 2015 Target US presentation. I illustrated this POG in Adobe Illustrator CS6 using flat photos of the product and packaging.  Package Design Credit Bianka Avant</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5487ec29e4b0ba05acd65041/1556779482618-WV3OF9U5MUDNWS9DLOSO/LF%2BBundle%2BPack.jpg</image:loc>
      <image:title>Package Design</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5487ec29e4b0ba05acd65041/1426058384379-1LCAYPEAWHXM6RI2HVIQ/SWCP-01.jpg</image:loc>
      <image:title>Package Design</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5487ec29e4b0ba05acd65041/1424593706698-SA9QWJB358H0IRN51SIF/Helix-Package-Black.jpg</image:loc>
      <image:title>Package Design - Write Dudes 40 Gel Pen Helix Pens Pack</image:title>
      <image:caption>The challenge was to make a cost-effective package that held 40 pens in a helix structure invisibly. I conceived of using a flat sheet of PET, with die cut holes positioned so that when rolled, would suspend the pens in mid-air. A high impact polystyrene base and cap for a finished look. I wanted as large a window as possible so that the pens could be viewed from all sides and let in the most amount of light possible. I experimented with a completely cylindrical shape, but found it to be unstable in supporting the Helix stand inside. Adding the CCNB insert gave me the ability to stabilize the stand inside the package and reduce cost by eliminating some PET. The result would go on to be a multi-million dollar item and the fastest selling Back-to-School item at BJ's Wholesale Club for 2014. Credit to Garry Booth for the great initial concept work. I designed the graphics in Adobe Illustrator and Photoshop CS6. I then created the 3D model and die lines in FormZ 8, then rendered in Luxion Keyshot 5.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>http://www.designwork-jl.com/product-design</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-08-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5487ec29e4b0ba05acd65041/1486628420929-B7SMP813JCVEKD338NAF/Adventure+Scope_Page_1.jpg</image:loc>
      <image:title>Product Design</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5487ec29e4b0ba05acd65041/1486628905680-17RC8UN9ZEZT9IXS1KOK/Smashzooka1.jpg</image:loc>
      <image:title>Product Design</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5487ec29e4b0ba05acd65041/1486630066979-E3J4NN4OPGTTH4JG8GQ2/ironmanBlitzWheelFinal.jpg</image:loc>
      <image:title>Product Design</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5487ec29e4b0ba05acd65041/1424765466781-2YMBERGDGKRAWM5RUQBN/Prototypes.jpg</image:loc>
      <image:title>Product Design - Iron Man &amp; Wolverine Prototypes</image:title>
      <image:caption>The Iron Man flying figure was my original idea for the Hero Launchers. The Polyurethane in this prototype was so light weight, he flew over 200 feet into the air with a solid stomp on the enhanced bellows system I designed. Licensing restrictions required that we adapt all the Marvel Heroes to riding vehicles. The Wolverine Action Cycle was a prototype for a mini sized air launch system that you pounded with your fist. The cycle employed the same split wheel air flow system as the larger Action Cycles.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5487ec29e4b0ba05acd65041/1424681555298-F4ELVPE5N4HVNH8B9WJ2/Nursery+Rhymes+Book.jpg</image:loc>
      <image:title>Product Design - Lakeshore Learning Materials</image:title>
      <image:caption>Nursery Rhymes children's book.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5487ec29e4b0ba05acd65041/1426139698590-0UUPLPRK599KJF8093CQ/ExplorerScientific-01.jpg</image:loc>
      <image:title>Product Design</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5487ec29e4b0ba05acd65041/1424681198347-E7MG73O3HVT0Z78BWXAC/Goggle.jpg</image:loc>
      <image:title>Product Design - Spyder Paintball Goggle</image:title>
      <image:caption>New design for a modular goggle system that featured a quick change lens system and enhanced venting for player comfort and protection. (Adobe Illustrator)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5487ec29e4b0ba05acd65041/1424593486521-2JQNJQY7YHDXAS8Y91LJ/Gear-Heads.jpg</image:loc>
      <image:title>Product Design - "Gear Heads" Toy Concept</image:title>
      <image:caption>A fun, palm sized toy that features a robotic likeness of Marvel's Captain America, Iron Man and Incredible Hulk. Tapping the toy on a surface initiated a spring loaded transformation to jet fighter, Race car, or tank. Credit to Eric Dong for his awesome work making these happen.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5487ec29e4b0ba05acd65041/1426052835189-SJLEHSW3W9SZLE4GOKO6/Hulk%3DSwitchGear-01.jpg</image:loc>
      <image:title>Product Design - Switch Gear Hulk Truck</image:title>
      <image:caption>This truck Hulks out into a massive armored tank.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5487ec29e4b0ba05acd65041/1424597987785-XTKFBTAQXNCECERH5UXF/LF+Bundle+Pack.jpg</image:loc>
      <image:title>Product Design</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5487ec29e4b0ba05acd65041/1612828318377-DNF9FZTUHY7MZFUU5JV8/Screen+Shot+2021-02-08+at+2.49.09+PM.png</image:loc>
      <image:title>Product Design</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5487ec29e4b0ba05acd65041/1691724376052-E2GMJEEAVT44GN5E3BNR/811ia-Lmu4L._AC_SL1500_.jpg</image:loc>
      <image:title>Product Design</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5487ec29e4b0ba05acd65041/1432706294335-PELN2HLYS5J5PEQR8IAR/F1-FlyRacer-03.jpg</image:loc>
      <image:title>Product Design</image:title>
    </image:image>
  </url>
  <url>
    <loc>http://www.designwork-jl.com/story-dream-machine-1</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-08-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5487ec29e4b0ba05acd65041/18cba6e8-a2a1-4f73-a9df-e1dd512d981a/sdm-logo4.png</image:loc>
      <image:title>Story Dream Machine - Top Selling Item</image:title>
      <image:caption>#1 New item in Toys &amp; Games on Amazon #1 New item in Walmart at retail Blowing up on Tiktok and Instagram with moms</image:caption>
    </image:image>
    <image:image>
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      <image:title>Story Dream Machine - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>http://www.designwork-jl.com/tobi-robot-smartwatch</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-02-09</lastmod>
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      <image:title>Tobi Robot Smartwatch</image:title>
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    <image:image>
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      <image:title>Tobi Robot Smartwatch</image:title>
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    <image:image>
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      <image:title>Tobi Robot Smartwatch</image:title>
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      <image:title>Tobi Robot Smartwatch</image:title>
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      <image:title>Tobi Robot Smartwatch</image:title>
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      <image:title>Tobi Robot Smartwatch</image:title>
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      <image:title>Tobi Robot Smartwatch</image:title>
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    <image:image>
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      <image:title>Tobi Robot Smartwatch</image:title>
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    <image:image>
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      <image:title>Tobi Robot Smartwatch</image:title>
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    <image:image>
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      <image:title>Tobi Robot Smartwatch</image:title>
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